So… we have some pretty big news to share.
A long time ago, in a galaxy far, far away, Nickelfish began as a freelance, nights-and-weekends experiment with just a few of us at the helm. Over time we grew. And we kept growing. And now we’ve been providing digital strategy, user experience, and interactive design and development to some of the world’s largest brands for the past 10 years. We’ve always strived to bring our very best ideas to clients and approached everything we do with a “user-first” mentality–and we’ve tried to carry that philosophy through to our partners. We believe that if you serve the user, you serve the business. We’ve seen that in action, and we know that it works.
Now we’re getting a chance to take that philosophy and bring it to a much larger audience.
We are proud to announce that we are being acquired by–and merging with–Endava, a global integration firm providing robust IT services to clients around the world. Through their Agile Transformation offering, Endava is able to design, build, and operate amazingly complex and bullet-proof back-end services, provide their clients a speed of delivery using distributed agile development, and deliver a quality of engagement unmatched by their peers.
As Endava’s incredible growth and strategic path required them to aggressively expand in both the digital movement as well as the U.S. geography, the importance of identifying a key digital partner became paramount. On our side, for the past few years, we’ve been discussing our next steps with Nickelfish, and where we needed to go to be successful on the scale we’d like to see. We now find ourselves in a unique position to combine our capabilities with Endava to deliver toward a common goal, joining the two companies in a fashion that will allow the single, digitally focused organization to provide groundbreaking, end-to-end digital transformation services to the global market.
Nickelfish will become Endava’s new Global Digital Organization and will be charged to grow the Endava Digital Practice across all global markets and industries. The addition of our staff will increase Endava’s numbers to 2,500 global employees, and fully integrated with its massive delivery scale and Agile Transformation Proposition, the new combined organization will provide comprehensive digital services and absolute accountability to their clients–an offering which we believe is currently unmatched within the market.
As a result of this stronger, combined organization, Endava will be positioned to effectively unite the agendas of CMOs and CIOs alike–defining, designing, and driving the highest level of strategic business value. The Nickelfish team will play a pivotal role in creating some of the most exciting new digital experiences the market has seen, making inroads into new industries, and helping users on a global scale. To do so, we are being asked to grow our team and enhance our capabilities, and we are being provided a framework and a global organization with which we can integrate and excel.
As for me, I’ll be changing roles: I’ll no longer be Nickelfish’s Chief Executive, but will fill a new role within Endava as Chief Digital Officer, reporting to John Cotterell, Endava’s CEO, and leading the global digital practice.
I think I speak for all of us when I say we’re beyond excited to take this next step in our story, and we can’t wait to do amazing things for both our current and future clients. Thanks for all the support throughout the years, and for helping us become who we are today.